Keyword Research
Finding the ideal keywords to target for your company or website is the aim of keyword research . The correct keywords can assist search engines rank your pages correctly and help your content show up in search results when users need it. Researching keywords can teach you the following: Popularity: A search term's level of popularity Ranking difficulty: The degree of difficulty in ranking for a particular term Search volume: The frequency with which a keyword appears in search results Cost-per-click (CPC): The price at which a keyword is clicked Competition: The level of rivalry over a particular keyword